The Best SEO Tools to Rank on Google

Looking to boost your site's search engine rankings? Check out our list of the best SEO tools that can help you optimise your website and improve your online visibility on Google.

a photo of a mobile phone screen displaying the Google logo


Search engine optimisation (SEO) refers to the process of optimising a website to improve its ranking in search engine results pages (SERPs). This is achieved by ensuring that the site's content and structure aligns with what search engines (let's just say Google) are looking for in a well organised, high-quality web page.

Overview of SEO software

SEO software tools and products are designed to help you optimise your site for search engines. These tools typically use various features, such as keyword research, competitor analysis, on-page reporting, backlink analytics, to name just a few. The fundamental goal is to help you improve your site's ranking position and exposure on Google.

The Benefits of SEO Software

One of the primary benefits of using SEO software is increased online visibility. By improving your site's ranking, and making it easier for users to find your project when searching for specific keywords or phrases that are likely to convert them from site visitor, to customer. A higher position on Google conveys much more authority and therefore trustworthiness in certain areas. This in turn should help drive conversion rates and revenue.

What to Look for in SEO Software

Keyword Research Capabilities

Keyword research is a critical aspect of SEO, as it helps you identify the keywords and phrases that users are searching for related to your business. Look for tools that include robust keyword research capabilities, such as search volume data, keyword difficulty scores, and keyword suggestions.

Typically with keyword research, you need to be tactical as it's nowadays pretty tough to rank for highly competitive keywords. For example, for to rank for the keyword of "seo", it's almost impossible. However, we can work around this by targeting long-tail keywords or similar keywords and gradually build authority around the seed keyword of "seo".

Proper keyword research also helps attract more qualified traffic and can help identify new topics and content opportunities that you may not have considered otherwise - think of new trends or fads or general change in search behaviour.

On-Page SEO

On-Page SEO analytics is a critical feature for an SEO tool because it helps identify areas where a site can be improved on a semantic level. For example, it can analyse title tags, meta descriptions, header tags, content length, and keyword usage to ensure they are optimised for the targeted keywords.

By analysing on-page SEO factors, an SEO reporting tool can help you identify pages that are not performing as well as others and provide recommendations for how to optimise them for better search engine rankings. They can usually even identify technical issues that could be negatively impacting rankings, such as broken links, slow page load times, or duplicate content. This can lead to improved traffic and better overall performance in search engine results pages.

Backlink Analytics

Now to probably the most important area; backlinks. Backlinks are links from other sites to your website, and they signal to Google that other sites consider your content to be valuable and relevant. Analytics of backlinks is therefore a crucial area for an SEO tool because they're one of the most important ranking factors in Google's search algorithm.

An SEO tool with backlink analytics capabilities can provide valuable insights into the number and quality of backlinks pointing to a website. This information can be used to identify areas where a website is lacking and to develop a strategy to improve your backlink profile.

Additionally, the analytics provided can often help identify potentially harmful backlinks that could be negatively impacting your search engine rankings. By identifying and removing these harmful backlinks, you can improve its search engine rankings and avoid penalties from Google.

The Best SEO Software


Ahrefs is a very popular, very in-depth SEO tool that offers an extensive range of features designed to help you optimise your website for search engines. Its keyword research capabilities are among the best in the industry, and its backlink analysis features can help you identify opportunities to improve your site's authority. It is however like using an intercontinental missile to open a can of tuna for the vast majority of cases (indie hackers, small sites, brand new projects, etc.). It's best suited to SEO agencies who have extensive SEO knowledge and complex clients. Not to mention, it's eye-wateringly expensive.

Moz Pro

Moz Pro is another popular SEO tool that offers a range of features, including keyword research, site audits, and backlink analysis. Its site crawler feature can help identify on-page optimisation issues, and its reporting features make it easy to track your site's performance. It's much in the same line as ahrefs regarding cost and use cases - but in my opinion, not as good.


SEOSHIP is a new SEO tool specifically designed for indie hackers and small businesses. It include keyword research, on-page SEO, and backlink analytics reporting, making it a comprehensive solution for improving your website's ranking in SERPs for beginners and indie hackers. It also starts at just $9/month. 👀

Tag Parrot

Tag Parrot is the ultimate tool for your Open Graph & Indexing needs. With TagParrot, you can easily preview and manage all of your Open Graph cards in one place, ensuring your site looks great when shared on socials. Plus, TagParrot makes it super easy to get your pages indexed with Google. They even have automatic page issue alerts, so you can be sure that your site is always up-to-date and optimised for search engines.

Serpjoy provides a comprehensive set of SEO tools that help businesses improve their site content, identify relevant keywords, and track their search engine rankings over time. It offers keyword research tools, on-page optimisation recommendations, and backlink analysis, with a no-nonsense, no jargon approach.


SEMrush is another popular, long-standing SEO tool that offers all the features listed above that you've come to expect from an SEO tool now. It's the same price bracket as ahrefs and Moz Pro.

KW Finder

KWFinder is an SEO tool that specialises in keyword research, offering a range of features designed to help you identify high-volume, low-competition keywords for your website. Its interface is user-friendly, making it a great option for those who are new to SEO looking just for keyword solutions.


Before choosing an SEO software tool, it's essential to evaluate your needs and goals. Consider factors such as the size of your site, the level of competition in your industry, and your budget when selecting a tool. By taking these steps, you can select a tool that offers the functionality you need to achieve your SEO goals and help your site rank higher in search engine results pages. 🚀


Get your projects discovered on Google, faster.



© 2023 - All rights reserved.